Category
Digital
Duration
TBC
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SPARK – University of Moratuwa
Building an Innovation Community Through Digital Marketing
Category: Digital Marketing & Social Media Management
Client: SPARK – Department of Electronic & Telecommunication Engineering, University of Moratuwa
Agency: TowerBox
Turning Innovation into Digital Stories
SPARK is an innovation-driven initiative at the University of Moratuwa, bringing together student innovators, emerging technologies, and entrepreneurship.
TowerBox partnered with SPARK to strengthen its digital presence, promote its initiatives, and build an engaged innovation community through strategic social media management, creative campaigns, and video production.
The Challenge
Communicating multiple initiatives under one consistent digital identity while increasing awareness, student participation, and engagement.
Our key objectives:
Build awareness of SPARK and its initiatives.
Increase social media visibility and engagement.
Promote student innovation and technological achievements.
Encourage participation in innovation programmes.
Make technical content accessible and engaging.
Our Digital Approach
1. Strategic Social Media Management
Content strategy, creative development, campaign planning, and platform management.
2. SPARK Challenge – Campaign Development
Programme promotions, student recruitment, SDG-focused content, milestone announcements, team recognition, and event campaigns.
3. Raspberry Pi Community – Technology & Project Spotlights
Project showcases, Raspberry Pi demonstrations, educational content, Pi Mora promotions, and community engagement.
4. SPARK Talk – Student Innovation Stories
Developed a video series highlighting student innovators and their projects, featuring Project Phoenix CubeSat.
5. Educational & Technical Content
Promoted technical sessions, FPGA and digital design learning, SquareHub workshops, webinars, and knowledge-sharing initiatives.
6. Paid Digital Campaigns
Targeted social media advertising to increase programme awareness, visibility, and audience growth.
Campaign Highlights
SPARK Challenge – End-to-end digital campaign communication.
Raspberry Pi Community – Educational and project-focused content.
Raspberry Pi 5 Unboxing & Hardware Deep Dive | Ep. 01
Spark Talk – Student innovation video series.
SPARK Talk Episode 01 | Project Phoenix
Pi Mora – Technical learning and knowledge-sharing promotions.
Student Project Spotlights – Showcasing practical innovation.
Education & Tech Innovation Case Study: Mobile Robot Receptionist 2.0
Education & MedTech Case Study: Biomedical Innovation
Event Promotions – Digital communication across workshops, sessions, and university activities.
SPARK Challenge 2024/25 | Runners-Up: Team Dyson Sphere
SPARK Challenge 2024/25 | 2nd Runners-Up: Team Rysera
5
Services in one partnership
6
Videos featured
One Ecosystem. Multiple Innovation Stories.
TowerBox's integrated creative capabilities brought together strategic planning, digital marketing, graphic design, content creation, and video production to communicate SPARK's vision consistently across its digital platforms.
Project Deliverables
Social Media Strategy: Content planning, campaign calendars, and digital communication.
Creative & Design: Static posts, carousels, event flyers, campaign creatives, and visual storytelling.
Video Production: Promotional videos, Spark Talk episodes, event coverage, and project showcases.
Digital Advertising: Paid social media campaigns, audience targeting, and awareness initiatives.
Community Management: Content publishing, platform management, and audience engagement.
Building the Next Generation of Innovators
At TowerBox, we believe innovation deserves to be seen, shared, and celebrated.
Through our partnership with SPARK, we helped bring student ideas, technological discoveries, and innovation opportunities closer to the university community.
TowerBox – Driving Creativity That Achieves Results.
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