Category
Digital
Duration
2026
Back to portfolio
Acme
Launch and pre-booking campaigns for Rainbow Apartments, Ratmalana, positioning NovaNest’s 2 & 3-bedroom homes as luxury within reach.
A New Landmark That Needed a Story
NovaNest Properties, a member of the Nawaloka Holdings group, was opening reservations for Rainbow Apartments in Ratmalana: 2 and 3-bedroom homes from Rs. 39 million, with quick access to Colombo. In a crowded apartment market, floor plans alone would not stand out.
The campaign had to build anticipation before launch, make an amenity-rich development feel premium yet attainable, and turn interest into reservations while units were limited.
Luxury Living, Told Feature by Feature
We opened with a teaser, “A new landmark is rising”, then moved into a navy-and-gold campaign that sells the lifestyle one feature at a time: two infinity swimming pools, a 24/7 medical centre with ambulance service, a fully equipped gym, a private mini theatre, a day-care centre, a car wash and on-site EV charging. “Everything you need, all in one address” tied it together.
Conversion posts carried the urgency (“Open for reservation”, “Pre-booking now open”, “Limited units”), while lifestyle lines such as “Invest in peace. Settle in security.” spoke to families and investors. The same system scaled up to large-format print, including the “Reserve your dream apartment” press advertisement.
From Teaser to Reservations
NovaNest launched Rainbow Apartments with a complete, consistent campaign of teaser, amenity series, reservation push and print, so every touchpoint told buyers the same story of luxury living in Ratmalana.
7
Signature amenities showcased
50+
Social & print creatives
The visual system gives NovaNest a premium look it can carry into future phases and developments.
Creative design in partnership with Mintleaf Digital, TowerBox’s design partner.
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