Category
Digital
Duration
2026
Back to portfolio
Acme
Always-on social campaigns that answer students’ biggest study-abroad questions across eight destinations for ESOFT International.
Big Decisions, Too Many Unknowns
ESOFT International helps Sri Lankan students study abroad, with pathways to China, Canada, Dubai, Malaysia, Australia, New Zealand, Singapore and the UK. Its audience is students and parents facing one of the biggest decisions of their lives, and they arrive with the same worries every time: which country, which course, can we afford it, and what if the visa is refused?
Generic “study abroad” posts were not enough. ESOFT needed social content that met those doubts head-on, made each destination’s real advantages easy to compare, and kept a steady rhythm of intake announcements without turning the feed into a wall of ads.
Answering the Questions Before They’re Asked
We built the content around the questions students actually ask. A series of pain-point carousels (“Confused about your future abroad?”, “Worried about visa success?”, “Worried about proof of funds?”, “Worried about scholarships?”) names each worry, then shows how ESOFT’s guidance, financial-documentation support and scholarship access deal with it.
Destination campaigns did the comparing. Each country got its own creative family built on the facts that matter: post-study work visas and PR pathways for Canada, English-medium engineering programmes and scholarships of up to 100% for China, and part-time work rights, IELTS waivers and no-show-money options where they apply. Intake posts for September and October 2026 and February 2027, top-up degree and master’s programme posts, and free-session and registration calls kept the funnel moving.
Everything shares one bold, high-contrast system of ESOFT blue and red, landmark imagery and big headline type, produced in English and Sinhala so the message reaches students and the parents who help them decide.
One Clear Voice for Every Destination
The result is a social presence that does the work of a first counselling session. Students can see every destination side by side, find the answer to their specific worry, and know exactly when the next intake closes, all in a look that is instantly ESOFT.
8
Study destinations covered
50+
Social creatives & carousels
The campaign system scales with each new intake: new destinations, programmes and offers drop into the same templates, so every launch keeps a consistent look.
Creative design in partnership with Mintleaf Digital, TowerBox’s design partner.
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