Category
Play
Duration
2024
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Acme
A launch film for eShift by CDB and Vega Innovations, inviting Sri Lanka’s three-wheeler drivers to embrace green mobility.
Changing How a Nation Moves
Sri Lanka has more than 1.5 million fossil-fuel three-wheelers: the backbone of daily transport and the livelihood of countless drivers. eShift, an initiative by Citizens Development Business Finance PLC (CDB) with Vega Innovations, a subsidiary of CodeGen International, converts these vehicles to electric, backed by the eShift Concept Centre and a network of fast-charging stations.
The idea is big, but the audience is practical: drivers need to trust that conversion is affordable, reliable and worth it. The launch needed a film that made the revolution feel real and personal.
Embrace Green Mobility
We built the film around the line “Embrace Green Mobility: the eShift Revolution”, moving from the everyday reality of Sri Lanka’s roads to the conversion itself and the eShift Concept Centre, with fast charging making the switch practical.
The result is a 2 minute 24 second launch film, with a 30-second cut-down for social media.
A Movement, Not Just a Product
eShift launched with a film that treats drivers as the heroes of the change, giving CDB and Vega Innovations a clear, emotional story to carry across their channels.
Watch the film: eShift launch film on YouTube.
2:24
Launch film runtime
30s
Social cut-down delivered
More from the project on Behance.
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