Bright, Bold and Built to Sell

We gave each business line its own content track. For studios: Fujifilm silver halide photo paper in sizes from 6R to 12R (“Deeper blacks and bright highlights”) and chemical-free dry-lab technology. For businesses: duplex printers (“Print more. Waste less.”) and the “Buy one printer. Unlock multiple businesses.” idea. For gifting: customised mugs, photo frames, key tags, crystal trophies, plaques, medals and branded notebooks.

Campaign peaks brought it all together: Valentine’s Day and Women’s Day gifting, and the Fujifilm Selfie Stand activation at Havelock City Mall on 14 and 15 February, promoted as “The crowd magnet at every event”. Lead-form ads captured enquiries straight from the feed.