
Category
Digital
Duration
2026
Back to portfolio
Acme
Avurudu hamper launches and wedding-floral storytelling for Curid by Thambaravila: curating joy with gifts and petals.
Gifts and Flowers With Meaning
Curid by Thambaravila creates curated gift hampers and floral design, from festive hampers delivered island-wide to full wedding transformations. Two very different buyers needed to find the brand in the same feed: the gift-giver racing a festive deadline and the couple planning their day.
Curid needed content that sold seasonal packages clearly while also showing the artistry behind its floral work.




Seasonal Sales Meet Floral Storytelling
For Avurudu we launched three hamper packages (Buddy, Combo and Large) with clear single-pack pricing, customisation options (fruit, chocolates, kawili and personal messages) and the reassurance of island-wide delivery. Limited-availability reminders and a giveaway kept momentum through the season, and Easter followed with its own gifting push.
The floral side tells stories instead of listing services: “We don’t decorate. We transform.”, “This was an empty hall 12 hours ago”, and the meaning behind each bloom, from white orchids for purity to blush roses for romance. A teal-and-cream system with soft photography ties both sides of the business together under one line: “Curating joy with gifts and petals.”

One Brand, Two Kinds of Celebration
Curid now speaks to festive shoppers and couples in the same warm, premium voice: clear offers when it’s time to buy, and emotional storytelling when it’s time to dream.
3
Avurudu hamper packages launched
30+
Social creatives designed
The hamper format is ready to repeat for every festive moment in the calendar.
Creative design in partnership with Mintleaf Digital, TowerBox’s design partner.
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