Category
Digital
Duration
7+ years · ongoing
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Acme
Seven years as Canon’s integrated communications partner in Sri Lanka: social media, launches, commercials, events and retail spaces.
One Partner for Every Canon Touchpoint
For more than seven years, TowerBox has been Canon’s integrated communications partner in Sri Lanka. The brief has grown far beyond social media: Canon needs one team that can keep an always-on feed fresh, launch flagship cameras with impact, produce TV and YouTube commercials, and build the exhibition stalls, showrooms and event stages where customers meet the brand in person.
The challenge is consistency at speed: a constant stream of product news, promotions and seasonal moments across print, screen and physical space, all instantly recognisable as Canon.
Always On, Launch Ready, on Every Screen and Stage
The always-on calendar mixes education and inspiration: product storytelling for EOS R, EOS M, PowerShot and lenses, photography tips, user-generated content, influencer collaborations and reels, plus brand moments such as World Photography Day. Seasonal campaigns cover Avurudu, Black Friday, Christmas, Valentine’s Day, back-to-school and Mother’s and Father’s Day, alongside bundle offers, price-offs, trade-ins and flash sales.
For high-impact launches, including the EOS R6 Mark III, EOS C80, EOS R50 V and EOS R8 Mark II, we run the full arc: teaser, launch day, feature breakdowns and launch videos. TowerBox Play produces Canon’s TV and YouTube commercials, while our Events and Creative teams design X-banners, exhibition booths, showroom spaces and the stage for the Canon Partner Awards Night.
A Partnership Built Over Seven Years
Canon’s audience sees one coherent brand whether they are scrolling Instagram, watching a commercial or walking into a showroom. Over the partnership TowerBox has delivered more than 30 events and activations, and the work has been recognised with a Canon Country Manager Award.
7+
Years as Canon’s partner
30+
Events & activations delivered
Today the relationship spans social media management, website management, print and collateral, commercials, exhibition stalls and showroom design: one accountable partner for Canon’s communication in Sri Lanka.
Latest Projects
Always-on social campaigns that answer students’ biggest study-abroad questions across eight destinations for ESOFT International.
8
Study destinations covered
Product-led social content and a hiring campaign that made smart-home tech feel simple for Autom8 Smart Life Center.
7+
Partner brands in one feed
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