Category
Digital
Duration
2026
Back to portfolio
Acme
Product-led social content and a hiring campaign that made smart-home tech feel simple for Autom8 Smart Life Center.
Making Smart Homes Feel Within Reach
Autom8 brings smart-home and security technology to Sri Lankan homes and businesses: smart door locks, sensors, cameras, voice assistants and face-recognition access control from brands such as Tuya, LifeSmart, Anviz, Dahua, Ultraloq, Furbo and Amazon. The products are impressive, but spec sheets and model numbers rarely make anyone picture a smarter home.
Autom8 needed social content that turned features into everyday benefits and stayed consistent across a fast-moving product range. At the same time, it needed to recruit the tech-minded people who install and support it all.
Benefits First, Specs Second
Each product post leads with a human moment and keeps the specs as proof: “Unlock smarter living” for keyless door locks, “Watch over what matters” for 1080p outdoor cameras with night vision and IP66 protection, “Your personal assistant. Always ready.” for Alexa, and fast, touch-free face recognition for Anviz access control. A bold dark-and-orange system with product cut-outs and clean spec call-outs makes every partner brand Autom8 sells look like part of one store.
Alongside the product calendar we created the Autom8 Squad hiring campaign. Lines like “If you love gadgets, you belong here” and “Are you that person everyone calls to fix things?” speak straight to curious, hands-on candidates rather than to certificates. Seasonal moments such as Independence Day and Vesak kept the feed warm between launches.
A Feed That Sells the Smart Life
Autom8 now has a recognisable product voice across dozens of products and partner brands, plus an employer brand that sounds like the team itself. New products slot into the same templates, so launches stay quick and consistent.
7+
Partner brands in one feed
60+
Product & campaign creatives
The Squad campaign also gives Autom8 a ready-made recruitment message to reuse whenever the team grows.
Creative design in partnership with Mintleaf Digital, TowerBox’s design partner.
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